So, your small-format, limited-print-run approach keeps the costs down? But the chapbooks are also four-colour? Do they currently pay for themselves? Or is the chapbook/ poetry arm subsidised by the books Sampson Low also publishes?
Quite the opposite. The chapbooks support themselves and are the most profitable part of our business at the moment. Nowadays it makes little difference to price whether you’re printing in one colour or four, so why not open up this opportunity to a new generation of creatives?
We enter into a partnership with our authors and often share the cost of printing and the stock. Both we and the authors sell the chapbooks, often on the same platforms and websites, but we work together to reach out to audiences.
The ISBN is the greatest gift we can give our authors: it’s the gateway to international markets and selling for free on the internet.